Arborstone Storage Case Study
Executive Summary
Arborstone Storage, a leading storage facility company with 56 locations, struggled to manage its online presence effectively. Their outdated Wix-based websites were not scalable enough to handle their growing customer base. Additionally, the company had 56 individual websites for each location, forcing them to manage numerous platforms independently. Updating or maintaining their online presence became a time-consuming and inefficient task, hindering its business growth.
Solutions Implemented
To address Arborstone’s challenges, On First Page implemented a comprehensive strategy to streamline their online infrastructure and enhance their digital visibility.
Consolidation of Websites
We combined Arborstone’s 56 individual websites into a single, centralized website hosted on WordPress. This streamlined approach made it seamless for Arborstone to manage its operations for all locations from one platform. The new website featured over 100 web pages to house Arborstone’s information and services while simplifying its digital presence.
SEO Optimization and Regional Campaign
An extensive search engine optimization (SEO) strategy was deployed to improve visibility across all 56 locations. This regional SEO campaign included targeted keyword integration, local SEO techniques, and structured data enhancements to ensure each location ranked prominently on search engines.
Enhanced Functionality and Customer Experience
The new website was designed with user experience in mind. It allowed customers to easily log in to manage payments, sign up for storage units, and locate the nearest facility. With Google Ads integration, Google Analytics, and Google Search Console services in place, Arborstone gained detailed insights into their site’s performance and customer behavior. A robust blog management strategy was also introduced to engage visitors and support SEO efforts.
Results
The transformation had a monumental impact on Arborstone’s online presence and operational efficiency.
- Traffic Growth: The new website saw a massive increase in activity, with 4,100 users and 32,000 clicks navigating through the pages.
- Simplified Management: Arborstone manages all 56 locations from one powerful WordPress site, eliminating the stress and inefficiency of handling multiple platforms.
- Improved Search Rankings: The regional SEO campaign elevated Arborstone’s position across search engines, driving organic traffic and improving local visibility for each storage facility.
- Client Satisfaction: Exponential improvements to their digital operations prompted Arborstone to share glowing feedback.
Client Testimonial
“Dean and his team have been incredible to work with. We used them to overhaul our website and merged 56 unique properties and businesses into one website consisting of over 100 web pages. The level of effort was monumental, and they helped us build an SEO plan that has allowed us to see an exponential increase in traffic. On First Page and their team are knowledgeable in both the creative and technical aspects of website development through WordPress and have helped us understand the tea leaves associated with the SEO world across all 56 of our properties and markets. We continue to use them for ongoing SEO management and appreciate having them help us with our ongoing project.”
Conclusion
By transitioning from Wix to WordPress, deploying a strategic SEO campaign, and consolidating their fragmented websites, Arborstone achieved significant operational and marketing gains. On First Page’s detailed, proactive approach alleviated Arborstone’s management challenges and elevated its digital presence.
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