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10 Keys to Facebook

10 Keys to Facebook


On First Page Inc – Tulsa, OK

SEO, Website Design, Digital Marketing

PHONE: (918) 851-9548

 

10 Keys to Facebook Success

Here are 10 key steps to help you get the most out of Facebook marketing:

1. Create a neat page.

You don’t have to fill out everything, but fill out at least the most important information in the profile section. Also, include a picture. People like seeing that they’re dealing with an actual person or business and not just some faceless company.

 

2. Keep your business profile separate from your personal one.

Don’t go following your favorite bands or befriend your real life friends on Facebook with your business account. It’s okay to have a bit of fun with your business profile, but don’t forget its main purpose of marketing.

 

3. Make plans about what you’re going to say.

What are you trying to accomplish? How can you make your page unique? How can you get the right audience interested in your page? How will you respond to criticism? To praise? Be strategic!

 

4. Brand your identity.

You can now brand and theme your Facebook page similar to that of your website. Use the same logos and graphics, although you shouldn’t go overboard with them. Too many graphics will make your page difficult to load.

Create an Opt-in on your Facebook page to get followers contact details and all of a sudden you have another lead generation strategy for your business.

 

5. Interact with others.

Participate in discussion and always give friendly, knowledgeable replies. Join clubs relating to your niche and provide suggestions and tips. Whenever somebody asks a question, provide a thoughtful answer.

If somebody says something you disagree with, let them know in a friendly manner, and provide a well-thought out reply as to why you do.

 

6. You’ll probably have to deal with some negativity.

People can question your intentions at any time. Always be patient with your critics and deal with them in a professional and friendly manner. Don’t expect to always satisfy everybody. What you can do is maintain a positive image for your brand.

 

7. Try encouraging your fans to talk.

Provide polls and surveys, asking your fans what they do and do not like about your niche. Try starting new topics such as ‘top 10 reasons why’ or ‘learn how to’ and then ask others to share their tips and ideas.

 

8. Keep everybody up-to-date with offers.

Online communities need to be active, and one of the best ways to stay active on Facebook is to provide coupons and special deals on a regular basis. Also, having updates about discounts on your page will entice new visitors to follow you!

 

9. Hire a professional to create an app and provide it on your page.

People really love apps, and your fans will even share them with their friends! Fun applications are a great way to attract attention on Facebook. You should be able to find a developer who charges fair rates.

 

10. Be consistent with your efforts.

Log on every single day and post something! Even if you don’t have any updates, log on and participate in discussion. If you don’t get on Facebook every day and share tips, ideas, etc., people will forget about you. Also, don’t forget to use important keywords in your posts!

Follow these 10 steps to get the most out of your Facebook marketing campaign!

 

On First Page Inc – Tulsa, OK

SEO Internet Marketing, Web Design, Social Media Marketing

PHONE: (918) 851-9548

10 Simple SEO Ideas

10 Simple SEO Ideas

On First Page Inc – Tulsa, OK

SEO, Website Design, Digital Marketing

PHONE: (918) 851-9548

 

10 Simple Search Engine Optimization (SEO) Ideas

By URL Appraisal

One of the simplest ways to improve your site’s worth and ranking is to ensure your site is search engine optimized (SEO). SEO is the process of improving your site so that your content is attractive to major search engines (such as Google, Yahoo, and MSN) and also targeted for the types of keywords you want your site to come up for. Taking the time to improve your site’s SEO can increase your inlinks and pagelinks and also help you get more visitors who are searching for the content your site has to offer. Here are some very basic SEO techniques you can apply immediately to improve your site:
 

1. Clean up your page titles.

Throughout your site, the titles of your pages should say a lot about the content that page contains. Make sure your titles are clear, contain keywords for your page, and also emphasize the content of that page. Also, remember that search engines use the title you enter as the link when your site comes up in search results. Make sure your title is catchy enough and targeted enough to encourage people to click.
 

2. Use heading tags the way they were meant to be used.

In the HTML markup of your pages, you have the option to set several levels of heading such as H1, H2, H3, H4, H5, etc. These tags have a sort of hierarchy to them. H1 is more important than H2 which is more important than H3 etc etc. Use this principal in setting up your page layout. Use H1 for your most important text, such as the heading for your page. Use H2 for the next most popular, and so on. Don’t overdo it either, use the heading tags sparingly on only your heading worth content (most likely containing the keywords for your page as well).
 

3. Take advantage of alt and title tags in your URLs and images.

When creating an image or link within your HTML, you have the option of including a TITLE attribute in URLs and an ALT attribute to1 images. Use these fields to add additional text about the link/image. This text is picked up by search engine spiders and can add to the keyword content of your pages.
 

4. Make sure your navigation is available at the top and bottom of all your pages.

If you want search engines and your readers to find their way through your site, you have to make it easy for them. In addition to putting standard navigation at the top of the page, consider also placing it at the bottom in your footer. The more ways Google can find their way through your site, the better chance you have of getting all your pages showing up in their index.
 

5. Use mod-rewrite to clean up your nasty web addresses.

Using a tool known as mod_rewrite, you can make a substantial improvement to the URLs of the pages within your site. Instead of a URL that looks like: http://www.mysite.com/goto.php?page=12345 you can change it to http://www.mysite.com/page/how-to-do-somthing.html. This is much easier for search engines to follow and also can contain keywords that can guide them to a better analysis of the content your site contains.
 

6. Use keywords in the addresses of your pages.

Closely complimenting point 5 above, adding keywords to the addresses of your pages can make a big difference. When setting up your site structure, keep that in mind. For example, if you have a site about apples, rather than having a URL like: http://www.mysite.com/page/page1.html change it to something like http://www.mysite.com/granny-smith/granny-smith-orchards-in-california.html where the content of the page is somewhat represented by the address of the page.
 

7. Make sure you take advantage of meta tags like keywords and descriptions.

Many sites often overlook meta tags. There are a large number of these tags you can add to your html pages to help give search engines a better idea of what’s in your site. Two tags in particular, the description and keywords tags, allow you to write a description of each page and also list relevant keywords contained within your site. Use these on every page of your entire site.
 

8. Create and maintain a sitemap.

If you want Google or Yahoo to index your entire site, one of the best ways to do that is to tell them what pages are in your site. Sitemaps are a really simple listing of every single page within your site. If you create and maintain a sitemap for your site, the search engines will easily find all your content.
 

9. Block duplicate content with robots.txt.

Duplicate content on a site can be really bad when it comes to ranking well within search engines. If the structure of your site results in a lot of duplicated content (for example, having summaries on one page of a blog and full articles on another) you can actually be penalized by Google for it. Using the robots.txt file, you can tell Google and other search spiders what content you want read, and what content you want ignored.
 

10. Make sure your pages contain the keywords you want to rank highly with.

While it may seem obvious, you’d be surprised how many people overlook this point. If you have a page about granny smith apples, and you want it to rank highly for the phrase granny smith apples, you have to actually use those words often within the content of your site/page. Don’t overdo it, but make sure it’s obvious to a computer algorithm reading your site (such as Google’s content spider) that the main context of a particular page is granny smith apples.

These are just a few simple ideas on how to optimize your website for search engines. For literally hundreds of other ideas such as these and many others, that you can IMMEDIATELY put to use on your website and start seeing results. SEO can help you make the most of your existing website and over time drastically improve on the estimated value of your sites worth.
 
 

On First Page Inc – Tulsa, OK

SEO Internet Marketing, Web Design, Social Media Marketing

PHONE: (918) 851-9548

49 Personal Branding Questions To Ask

49 Personal Branding Questions To Ask

On First Page Inc – Tulsa, OK

SEO, Website Design, Digital Marketing

PHONE: (918) 851-9548

 

49 Personal Branding Questions To Ask Yourself

1. What is it that makes you or your company indispensable?
2. What ways does your business provide value to those you serve?
3. How are you or your company differentiated from those around you? What sets you apart?
4. Do you lead or do you just follow the crowd?
5. What does status quo mean to you?
6. Why are you or your company the best?
7. Why should anybody listen to what you have to say?
8. Do you like to try new things or new technology?
9. When was the last time you read a book?
10. What do you do to communicate your companies core values?
11. Do you pay attention to the trends shaping the new economy?
12. What are you doing to position your company for any upcoming trends?
13. Have you ever Googled yourself (ego search)? What do you find when you Google yourself?
14. What are your personal or company short term and long term goals?
15. What is your written plan to reach your goals?
16. Have you taken action yet?
17. What kind of company do you work for? Visionary or Dinosaur?
18. Do you Google, Bing, or Yahoo?
19. How many substantive virtual connections do you have?
20. Are you networking with influencers?
21. Do you follow at least 20 blogs in your field?
22. Are you commenting on blogs a few times a week?
23. When was the last time you wrote something someone disagreed with?
24. What are the big ideas in your head? Do you have any?
25. Do you have a fire in your belly?
26. If not, how can you light a fire in your belly?
27. Do you enjoy your job?
28. Are you going through the motions?
29. Can you name 5 social networks and how they work?
30. What new things are you learning?
31. Do you think?
32. What is your personal brand?
33. Are you monitoring the Web with alerts?
34. How are you promoting your personal brand?
35. Do you have a personal brand?
36. Where do you want to be 1, 5, 10 ,etc years from today?
37. When was the last time you failed?
38. When was the last time you tried something new?
39. When you don’t know the answer to something do you Google it?
40. Do you believe in creating your circumstances?
41. What successful people do you admire and model?
42. What do you bring to the world that is truly yours?
43. Do you rank first for your name in Google?
44. Do you have a blog?
45. Can you create a blog?
46. Can you write an eBook on something you are knowledgeable about?
47. Have you asked to be a guest author on a prominent blog?
48. Have you been told no in the last month? If not you are not taking enough chances.
49. How long until you take action?

 

On First Page Inc – Tulsa, OK

SEO Internet Marketing, Web Design, Social Media Marketing

PHONE: (918) 851-9548

Top 10 Bad SEO Ideas

Top 10 Bad SEO Ideas

On First Page Inc – Tulsa, OK

SEO, Website Design, Digital Marketing

PHONE: (918) 851-9548

 

Top 10 Bad SEO Ideas

  • By Eric Enge
  •  

    The world of Search Engine Optimization is complicated for many reasons. For example, it is well known that the Google algorithm takes into account more than 150-200 factors in ranking a web page. In addition, search engines treat their algorithms as highly proprietary for two main reasons: (1) they don’t want their competition to know what they are doing, and: (2) they don’t want web spammers to design sites to get rankings that they don’t deserve.

    Another reason the SEO world is so complicated is that it has changed dramatically over the past few years. What worked in 2003 stopped working in 2004. What worked in 2004 stopped working in 2005. The complexity of this environment, and the rapid changes, have led to many SEO myths. This article identifies the top 10 worst SEO ideas, and provides an explanation as to why they don’t work. Here is our top 10 list:

    1. Relying on keyword metatags: Deserves the number 1 spot, simply because this stopped working several years ago. Search engines rely almost solely on user visible text on your site in order to determine its ranking. Text that is not user visible, such as the keyword metatags, stopped being significant years ago, because the Spammers made them abused them so badly. So take the top few keywords that your page is focused on, plug them in here, and then forget about it.

      Do implement a title metatag though, because it is user visible, and one of the most important things you can do on your page to improve its ranking. Do implement a description metatag, not because it will influence rankings (because it doesn’t), but because some search engines (such as Yahoo) may use it as the description it shows in your search results under some circumstances.

    2.  

    3. Stuff keywords in invisible text: Definitely deserves the number 2 spot, because it can and will get your site banned. This includes text written in the same color as the background, or that is drawn way off the user visible page. These schemes are trivially recognized by search engines, and are treated as the act of a blatant Spammer. Don’t do it. Ever. Learn The Art of Keyword Selection.
    4.  

    5. Purchase Links: This practice is still incredibly popular, largely because there are many people who get away with doing it, and it helps them with their rankings. The problem is that the it is in the strategic interest of the search engines to defeat this practice, and they are working hard to do so. Google uses three techniques to detect purchased links:
         

      • Algorithms look for obvious patterns, such as the presence of words such as “Advertisers” or “Sponsors” near the link. Another thing they can look for is a grouping of unrelated links that don’t fit the topic matter of the page where the links are found.
      • Google has thousands of editors in Asia whose sole purpose is to review search results for quality purposes. Part of what they are trained to do is detect purchased links and flag them.
      • Google also accepts reports of purchased links and will send these for review by their team in Asia.

      So what does Google do when a purchased link is detected? They flag it and make it useless from a site ranking perspective. In addition, if they detect flagrant link buying for ranking practicespurposes, they can, and do, ban sites. Use the time more wisely. Take the same time you might have invested in finding links to buy, and find a link you deserve instead. It’s much safer, and it will build your business for the long term.

    6.  

    7. Horde Page Rank: This is one of my favorites, because it’s one that most webmasters don’t understand yet. This is because it changed over the past year or two. The concept people have in their mind is that page rank is a key part of site rankings and linking to other sites “leaks page rank” from your site. However, the world has changed. Page rank is a minute factor in ranking these days. Establishing, and reinforcing, site relevance is a huge factor in your rankings. You can do this by linking to pages and sites that are relevant to yours. Do link to relevant content.
    8.  

    9. Swap Links: Another oldie, but not goodie. Search engines want links to represent endorsements. Swapped links represent barter, and they are trivial to detect. Don’t swap links for the purpose of building page rank. It’s a waste of your time. However, do swap links with sites that are highly relevant to your business, if these sites would be valuable to your users. Building your relevance in ways that are good for visitors to your site is always good. Of course, if you can get these relevant sites to link to you without linking back, this is better still.
    10.  

    11. Implement duplicate content: I have seen this done in two different ways:
      • Many businesses operate many 2 or more sites that contain similar, or even identical content. These different doorways may have been implemented as different business fronts to enable the business to pursue different methods for marketing their products or services.
      • Many sites have multiple ways of navigating to the same content, yet the content is delivered on a different URL in each case. Usually the URL is a simple manifestation of the path the user used to get there. The site owner has no bad intent and views each URL as being the “same page”.

      The trouble with duplicate content is that search engines want to rank the same content only once. So if you have multiple URLs on one site with the same content, one of these is just a waste of the search engine’s time. Here is a real case where you are “leaking page rank” – you are sending your own precious page rank to pages that will never rank.

      You also need to think about your crawl budget. If the search engine comes to your site and is going to crawl 1000 pages today, and 400 of these are duplicate pages that will never rank, you wasted a significant percentage of your opportunity for the search engine to find good unique content and rank it.

      And if you have implemented “doorway sites” you could be in bigger trouble. Search engines see this as Spamming, and you could get banned.

    12.  

    13. Use Session IDs on your URLs: Search engines makeing indexing decisions over a time period of many months. Getting a new site to rank is a year long process. Because of this, search engines look for static pages. When they see parameters at the end of a URL, the search engine treats them as part of the URL.

      If a search engine sees one Session ID when it crawls a page on your site today, and a different one when it crawls the same page next week, it thinks it has found two different pages. Neither version of the page will get ranked, and the search engine will view your site as unstable. Session IDs will kill your rankings. Put your parameters in a cookie. Live with the fact that 2% of the surfing public disables cookies.

    14.  

    15. Implement your site in Flash: Probably very pretty. But probably very useless from a search engine ranking perspective. Search engines can read and index Flash (try the following search: “cooking schools filetype:swf”), but you will not find any sites that rank high on competitive terms implemented in Flash. One basic reason for this is that search engines love text, and if you plan to implement a site with lots of text, Flash just does not make sense as the medium to use (movies are visual experiences, not reading experiences).
    16.  

    17. Use lots of Javascript: Javascript can be used effectively in many ways in web site design. The trouble is that search engines don’t know how to read it. This will likely change at some time in the future. But even when it does, it will still be an inefficient means for communicating to a search engine what your site is about.

      The best thing to do is to use it sparingly, and when you do use Javascript, use include files and/or CSS to move it out of the way of the headers and text on your web pages. Let the search engine find the unique content on each page first, and everyone will be happier.

    18.  

    19. Cloaking: This is the practice of showing different content to the crawlers thaen you show to the user. It’s really easy to come up with legitimate ideas as to why you might want to do this. But it does not matter. It’s an emotional issue with the search engines, and they do not accept responsibility for determining your intent. It’s emotional because it was a very popular technique with the Spammers in years gone by.

      Search engines periodically implement new bots that they send out for the explicit purpose of detecting cloaking. There is no known technique for cloaking a bot whose name you do not yet know, coming from an IP address you currently don’t know. These new bots easily detect a cloaking implementation.

      When a search engine detects a site that is cloaking, there is an excellent chance that it will lead to the site being banned. Your intent in implementing cloaking does not matter. So don’t do it. Solve your problem by another means.

    So what’s the bottom line? There are really two major things you need to do:

    • Learn how to communicate to the search engine what your site is about. Many of the problems listed above relate to common practices that make the search engine’s job harder, or even impossible. Learning how to build your site so that the search engine can easily determine the unique value of your site is an outstanding idea.
    • Don’t spend your time figuring out how to beat the search engine. It’s just not a good place to be. You may even succeed in the short term. But if you do succeed in tricking them in the short term, the day will come when you wake up in the morning and a significant piece of your business has disappeared overnight. Not a good feeling at all.

      Take the same energy you would have invested in the tricks and invest it in great content for your site, and in the type of marketing programs you would have implemented if the search engines did not exist.

    This is how you can grow your business for the long term.

     

    On First Page Inc – Tulsa, OK

    SEO Internet Marketing, Web Design, Social Media Marketing

    PHONE: (918) 851-9548

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